One of the things about the various B&J flavors that confuses me is the number of various box-store 'exclusive' flavors that exist.
There are exclusive flavors with 7-11, Walgreens, Target and Walmart. Having deals with both Target and Walmart is really capturing all points along the curve, Walmart being the hated thing of some Americans and Target fitting into a nice 'hipster' mindset. Interestingly, the best flavors (IMHO) are the Walmart ones - they seem to be very creatively thought out. What confuses me about all of these is the very little marketing that either B&J or the stores themselves do around these.. you'd think they would try to tell that customers (or potential ones).. hey, we have an exclusive flavor of the darling dessert-creator of many Americans.. come in and try it! Nope, nada, nothing.
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