A few yrs back, Ben and Jerry's started an email service called Chunk Spelunkers, which was ostensibly their way of sending out mass emails to some of their most faithful and interested fans.
It's a great concept, but it's very badly realized. If I'm on that email list, shouldn't I hear from them about the latest flavors? I never do. I just happen upon them, every so often. I think I maybe get 3-4 a year, but they're most interested fans probably already know what's in it.
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